Built by Performance

May 17, 2025 Psychology / Built by Performance

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The Psychological Power of Fashion

Fashion is far more than clothing—it’s a psychological force that shapes identity, mood, and social behavior across the globe. This essay explores how fashion taps into deep-rooted human needs: the demand for recognition, the desire to belong, the regulation of mood, and the construction of the ideal self. From tribal signaling to dopamine-fueled shopping loops, fashion manipulates and mirrors the mind. Understanding these mechanisms reveals how clothing can empower or imprison the self, and why breaking fashion’s mental grip is essential for psychological freedom.

May 9, 2025 Power Mirrors / Breaking Form / Built by Performance

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The Election of Chancellor Friedrich Merz

A Call for Greater Form and Recognition in Politics On May 6, 2025, Friedrich Merz, leader of Germany’s Christian Democratic Union (CDU), faced an unprecedented challenge in his bid to become Chancellor. Despite his CDU-SPD coalition holding 328 seats in the Bundestag, Merz failed to secure the required 316 votes in the first round, obtaining only 310. This marked the…

May 9, 2025 Built by Performance / Breaking Form

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The Martian Mirage

The dream of colonizing Mars is less about survival and more about spectacle. Cloaked in narratives of human progress and planetary safety, the mission often serves as a vehicle for branding, geopolitical image-making, and personal glorification—particularly for Elon Musk, whose pursuit reveals a deeper psychological hunger for recognition. The red planet becomes not humanity’s lifeboat, but a stage for its unresolved ego.

May 9, 2025 Built by Performance

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The Illusion of Fair Globalisation

Global trade presents itself as a neutral system—rewarding efficiency, fostering competition, and delivering the best products at the lowest prices. But this is an illusion. Beneath the rhetoric of free markets lies a structure of systemic concealment: companies do not seek productivity, but docility; not innovation, but exploitation. The shift from China to Vietnam in manufacturing exemplifies this logic—not as a pursuit of quality, but of cheaper labor and weaker resistance. What appears as economic progress is often a redirection of suffering—hidden behind supply chains, masked by price tags. Eidoism exposes this façade by demanding visibility of form over performance, and justice over growth.

May 1, 2025 Built by Performance / Language & Loop

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When Truth Becomes Performance

The press claims independence, but it dances in a loop with power.
Politicians feed narratives, journalists crave visibility, and the public applauds the performance.
What looks like truth is often just recognition, echoed back and forth.
This is not journalism—it’s the loop speaking through language.

May 1, 2025 Breaking Form / Built by Performance

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Performance Cars and the Ego Trap

Performance cars aren’t built for necessity—they’re built for recognition.
Speed, power, and luxury become signals, not tools.
The result is excess: wasted energy, complex technology, and ego-driven design.
When vehicles serve the driver’s self-image more than function, form is broken.
Eidoism sees through the performance—back to what holds.